HOME | DD
WampumTribe β 'Life Preserver'
Published: 2006-12-26 07:00:02 +0000 UTC; Views: 8195; Favourites: 74; Downloads: 293
Redirect to original
Description
Print campaign to promote the use of condoms. Speculative work created for the Philippine National AIDS Council and the Philippine Department of Health.Conceptualized in the early 2000s, executed just before Christmas of 2006.
Related content
Comments: 37
remarkable piece!!.. galeng!!
----
all life is sacred
-God-
π: 0 β©: 1
Can't say it's that well-executed, but thanks anyway.
π: 0 β©: 0
maybe 3
good idea!
but i think you have to do a better art direction
cheers
π: 0 β©: 0
[link]
here's my adv for an italian condom brand...
well.. it is just a study of mine... not an official adv..
π: 0 β©: 0
We need more ad's like this in the states, but unfortunately too many people think that showing pictures of condoms and promoting safe sex is bad.
π: 0 β©: 1
And i thought next to Holland and France, the US was the most liberal country in the world.
π: 0 β©: 0
Why in the world did it take so long to be executed as an ad???
π: 0 β©: 1
When i first came up with it, all it was was a thumbnail. The only thing i knew about Photoshop then was how to open the program (double-click). Totally forgot about it until i joined Deviant Art.
π: 0 β©: 0
yeah, it's funny/clever!
π: 0 β©: 0
Ah...thanks. (I think.)
π: 0 β©: 0
This is great. I love the idea and the message it sends 
π: 0 β©: 1
Thanks. Wasn't 100% sure I'd get the message across when I did this. Just glad the concept "floats" (pun intended).
π: 0 β©: 0
Lucky for me, hindsight came a little early for this ad.
The original headline was "Saves lives." (in a general pluralistic connotation) and "This too." or "So does this."
Looking at the ad one more time before finalization, i saw in my mind ONE man floating in the life preserver. My eyes immediately switched to the rubber and my not so-immaculate brain downloaded images of a porn clip i was watching the previous day.
So, from the general, i went with the specific and have been thanking naughtyamerica.com ever since.
π: 0 β©: 0
This is another great ad. I like this idea. Congrats.
π: 0 β©: 1
Thanks. Really surprised that more people seem to like this than the "Ribbon" ad.
π: 0 β©: 1
Cool....but maybe the condom can saves three , i counts the unborn baby
π: 0 β©: 1
Thought of that, but didn't want to risk complicating the message. Thanks.
π: 0 β©: 0
Had fun doing it. Having a serious subject doesn't mean "not being allowed" to inject some humor, as long as the treatment's relevant.
Was it Ogilvy or Caples who said, "Nobody buys from a clown." Whoever it was, he was dead wrong about humor having no place in advertising.
π: 0 β©: 1
O__o Verrryyy nice idea. Never thought of it that way.
π: 0 β©: 1
Thanks! That's why I love advertising, work doesn't seem like work as long as you enjoy what you're doing.
π: 0 β©: 0