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RaphaelAleixo β Kube Logo - Final
Published: 2007-05-14 04:20:10 +0000 UTC; Views: 5539; Favourites: 27; Downloads: 0
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Description
Kube Architecture.Kube is a small architecture company, which main focus is doing not projects for the building itself, but the inside of it. I don`t know the exact word in english, but in a literal translation they would be on an "achitecture of interiors" business. Their target is mainly comercial clients: Stores, restaurants, cafes and alikes.
The name kube is a numerologic-oriented variation of the word "cube". The concept behind it, is that the cube is the base of everything. They want to pass this image of being descomplicated, and yet complete. Being simple with great style.
Doing research, I found out that their competitors indentity was (sometimes poorly done, indeed) mostly textual. The name of the company or the architects name always prevailed over the sibol, if there was any.
So I decided to use a symbol, but use in pararel a custom tipology, to make the word "kube" the more unique and graphical as I could.
So the simbol, representing 2 sides of the cube is completed with the tipogram, making the logo strong and united. This two sides shown also represent the two office partners, who make the c(k)ube possible.
Used green as I think it's one of the best colors that describes space, which is one of their main raw material.
Still doing some final adjusments. Comments are welcome, as always.
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Sorry for the re-posting, but I finally had time to write about the project, I really think this makes difference.
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Ryan, Anna: Thanks A LOT. Own you two a beer (or a soda, don't know)! Learned a lot in this process, and it's good to have your feedbacks.
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Comments: 33
I like this. This is such a lovely idea.
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Awesome, awesome logo. And I thought everything that could be done with a cube, had been done. Bravo!
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I can see what you're trying to accomplish here and it does work well, but I still feel that even after seeing all three versions of the logo, the first works the best because it stands out the most.
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nice logo, very original and creative...good work
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i really love the cut off K and the cube, very smartly done
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very nice and clean logo. I would like to point out one thing which is that when I saw the logo the 'e' was grabbing much of the attention may be because its an uppercase letter and that's reason the stroke weight seems to be a little heavier for the 'e'. try experimenting with a lowercase 'e'
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Thanks for the advice. I changed the "e". Check it again.
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perfect! looks overall balanced to me
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Adorei! Fica muito na vista e na memΓ³ria! Bom trabalho
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I like it, but I think the K needs curves. It's alone without curves.
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Muito bom cara! Parabéns. Se puder da uma passada na minha galeria depois. Abraço!
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i think is ok but as B+ said. the "e" doesn't work for me either, i feel like seing all lowcases and at the end a small "E" upcase :S
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It looks better to me
now i'm not your client so i don't know. Still i think this should please the client and any other person that saw the other "E"
great work!
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i love it!! the only thing that is putting me off is that the x-height of the "b" and "e" look shorter than the "k" and "u". i don't think they are but maybe you could make them a little bit taller to give the illusion that they are the same height.
sorry if i'm not making sense but for some reason it is just really annoying me.
other than that, it's brilliant!!!
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awesome. looks much better! 
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Thanks, Anna!
I'll try to check this tonight, when I get home.
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gosto muito, especialmente agora com o gradient, bom trabalho
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I changed the "e". Check it again.
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ficou legal... o comentario do Ryan Γ© ΓΊtil cara... heheheh dps desses ajustes vai ficar fechado. a tipografia do "arquitetura de interiores" vc criou tb ou e um font jΓ‘ criada???
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Ok. O degrade ficou agradavel apesar de sΓ³ funcionar com a marca grande...
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The curves on the lowercase b need adjustment. The stroke weights overall look uneven, so some adjustments here and there are still necessary.
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Thanks a lot, Ryan.
I was thinking in asking your help, as you have far more experience in making typograms than I do.
I still have time to make fine adjustments, so I would lik eto understand better what are you saying: I tried to use a grid (I can send you it) to make the letters as even as I could. Where do you see the biggest flaws?
The lowercase b was indeed bad-looking to me, but i couldn't find where the problem lied.
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The problem lies in the bottom-left section of the lowercase b. The outer path isn't circular enough in comparison to the inner path.
Also, in type design, the vertical strokes and horizontal strokes should actually be different sizes. Vertical strokes need to be a tiny bit thicker than horizontal strokes to account for optical issues.
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Check it agian... Any better?
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A little bit better, yes. Now, look at the region where the vertical stroke connects to the circular stroke on the B. The intersection there naturally feels thicker than it really is, simply because you have to shapes colliding. Take the corner formed there and drag it inwards a bit in order to accommodate for the extra optical weight.
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Thanks, again. I'm learning a lot.
Changed a bit of all letters.
Took off the gradient, and changed a little the colours. I'll try to explain some of the concept too...
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