HOME | DD

Description
Objective
In this self-assigned project, the main goal was to create an advertising campaign for a non-existing digital camera.

Approach
Using a totally different approach from existing ad campaigns that focus on the camera's specs, I accentuated the versatility of the camera. The posters reflect the variety of uses this camera can have, from commercial to personal photography, using only a tagline to communicate what form of photography the camera can be used for.

--
This Project consists of five images, the rest is listed below.

Glamour
[link]

Macro
[link]

Landscape
[link]

Nature
[link]

Description
Objective
In this self-assigned project, the main goal was to create an advertising campaign for a non-existing digital camera.

Approach
Using a totally different approach from existing ad campaigns that focus on the camera's specs, I accentuated the versatility of the camera. The posters reflect the variety of uses this camera can have, from commercial to personal photography, using only a tagline to communicate what form of photography the camera can be used for.

--
This Project consists of five images, the rest is listed below.

Glamour
[link]

Macro
[link]

Landscape
[link]

Nature
[link]