HOME | DD

Description
ATTACK ON A GENERATION
Today's teens are being attacked by popular culture like no other generation. Hollywood, the music industry, advertisers, and even the mainstream media are using their arsenal of tools to win the battle for our teens' hearts- and so far they are winning! In order to defeat our enemy, we must know how it thinks and understand the weapons it uses. It is critical that we realize how far-reaching the crisis is- and then we must work together to stop it.

TELEVISION
This generation views 16 to 17 hours of television each week and sees on average 14,000 sexual scenes and references each year. That's more than 38 references every day.

INTERNET
This generation spends three hours a day online and is the first to grow up with point-and-click pornography. Almost 90 percent of teens have viewed pornography online at one of the 300,000 adult websites, most while doing homework.

MUSIC
More than 25 percent of teen-targeted radio segments contain sexual content; 42 percent of the top selling CDs contain sexual content

ADVERTISING
With more than $128 billion dollars in their pockets, this generation has been targeted by corporate America, who does everything it can to grow brands and profits without any regard to the moral decay of a generation.

Stats found [link]

This is how I see it. When we let the media become as much as a part of our life as it has become it takes over us and makes us into whatever it wants to. We have given media a blank template free to shape it however it sees fit.

Stock
- person [link]

Description
ATTACK ON A GENERATION
Today's teens are being attacked by popular culture like no other generation. Hollywood, the music industry, advertisers, and even the mainstream media are using their arsenal of tools to win the battle for our teens' hearts- and so far they are winning! In order to defeat our enemy, we must know how it thinks and understand the weapons it uses. It is critical that we realize how far-reaching the crisis is- and then we must work together to stop it.

TELEVISION
This generation views 16 to 17 hours of television each week and sees on average 14,000 sexual scenes and references each year. That's more than 38 references every day.

INTERNET
This generation spends three hours a day online and is the first to grow up with point-and-click pornography. Almost 90 percent of teens have viewed pornography online at one of the 300,000 adult websites, most while doing homework.

MUSIC
More than 25 percent of teen-targeted radio segments contain sexual content; 42 percent of the top selling CDs contain sexual content

ADVERTISING
With more than $128 billion dollars in their pockets, this generation has been targeted by corporate America, who does everything it can to grow brands and profits without any regard to the moral decay of a generation.

Stats found [link]

This is how I see it. When we let the media become as much as a part of our life as it has become it takes over us and makes us into whatever it wants to. We have given media a blank template free to shape it however it sees fit.

Stock
- person [link]